Petit Bébé PH, meaning "Little Baby" in French, was inspired by the founder Joan Sy's daughter, Ellie, who was so tiny when she was born. After becoming a mother, Joan realised that many essential products for moms were not easily available in the market. Motivated to provide affordable, high-quality family products, she began sourcing items from overseas to bring into the local market.

With a strong family background in manufacturing, Petit Bébé PH has also launched its own product line. Fully committed to the ever-evolving children's market, the brand remains agile and dedicated to fulfilling customer needs.